Why Relationships Matter at CSG | Tricia Finklein
Why strong relationships are the foundation of meaningful results
Meet Tricia Finklein, who leads Sales at Cook Solutions Group. Tricia shares how CSG’s relationship-first mindset shapes not only how the company serves customers — but how teams work together internally.
For Tricia, sales isn’t about pushing products. It’s about listening, understanding needs, and building trust that lasts years — not just through a contract cycle. The goal is to partner with customers in a way that helps them move forward confidently, knowing they have a team behind them.
In this interview, Tricia talks about:
- Why strong relationships are the foundation of meaningful results
- How collaboration between teams drives better outcomes for customers
- The importance of transparency and doing the right thing — even when it’s harder
- Why a culture built on trust and authenticity matters
- What makes CSG feel different from typical vendors
“We want to be a partner, not just another vendor. When we’re aligned, when we’re collaborating — that’s when the best solutions happen.”