Why Tucson Federal Credit Union Partners with Cook Solutions Group | Krystal Adams
How her partnership with CSG began during a major transition period
In this conversation, Krystal Adams, VP of Marketing at Tucson Federal Credit Union, shares how her relationship with Cook Solutions Group (CSG) began and why it has grown into one of her most trusted partnerships.
Krystal first connected with CSG’s Scott Fieber early in her career, and what stood out then is still true today: CSG listens first, supports fully, and shows up when it matters.
This is not a vendor story.
This is what relationship-based partnership in the credit union world looks like.
In this video, Krystal discusses:
- How her partnership with CSG began during a major transition period
- Why CSG’s culture aligns with cooperative values & people-first leadership
- The difference between a vendor that sells things and a partner that solves problems
- How CSG supported Tucson Federal CU through evolving technology and member experience initiatives
- Why trust, responsiveness, and genuine connection matter more than products alone
“What makes CSG different is that they don’t just service equipment. They invest in us — in our people, our members, and our mission.” – Krystal