Why WyHy Federal Credit Union Partners with Cook Solutions Group | Matt Ballou
Why vendor relationships should feel collaborative — not transactional
In this conversation, Matt Ballou shares candidly how his relationship with Cook Solutions Group (CSG) began with just one need — and grew into a trusted, multi-solution partnership grounded in authenticity, responsiveness, and shared values.
What stood out to Matt wasn’t a pitch or a sales presentation — it was the way CSG listened first, offered support without pressure, and consistently showed up with people-focused service that matched his organization’s culture.
In this video, Matt discusses:
- How a single service engagement evolved into a comprehensive partnership
- Why vendor relationships should feel collaborative — not transactional
- The difference between being sold to and being supported
- How CSG’s transparency and team-first mindset builds long-term trust
- Why authentic partnership matters more than products or price points
“We’ve worked with a lot of vendors… but Cook is one of the partnerships I’m genuinely passionate about. It’s about the people — and they show that every day.”